SERVICES · AUTHORITY & DIGITAL PR
When an AI assistant recommends a company, it leans on independent evidence: reviews, directories, industry publications and third-party descriptions. If that evidence supports your competitors and not you, you lose recommendations you never knew existed. EntityRise finds your citation gaps and closes them - legitimately.
Your audit shows which sources AI systems cited around your buyer questions, which of them support competitors, and where your brand has no independent footprint at all. A common pattern from real reports: a brand present on one review platform while a competitor is covered on five - so every assistant summarising the category finds more corroborating evidence for the competitor. That's a fixable gap, not a verdict.
What we never do: fake reviews, invented customers, private link networks, fabricated community accounts or paid endorsements presented as independent. If evidence isn't real, it isn't evidence - and it's a risk to your brand.
Citation-supported visibility is scored separately in your audit: how often AI answers about your category cite sources that support you. After the work, the same questions are re-run and the citation picture is compared - source by source.
It varies by category, which is why we measure instead of guessing. Review platforms, software directories, industry publications and well-maintained business profiles appear most often in cited evidence. Your audit lists the exact sources cited around your buyer questions - that list is the plan.
We build an opt-in workflow that asks your real customers for honest reviews on the platforms that matter in your category, at the right moment. We never write, buy or incentivise fake reviews - they violate platform rules and, once detected, damage the very trust you're building.
It's broader and stricter. Classic link building optimises one signal for search rankings. Authority work for AI visibility optimises whether independent, accurate descriptions of your business exist where AI systems look - links included, but never through private networks or paid schemes.
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