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MEASURE BEFORE WE PROMISE
Every engagement begins with a baseline and uses follow-up measurement.
ABOUT ENTITYRISE
Last updated: 2 September 2026
EntityRise helps businesses that sell or win customers online understand how AI systems discover, describe, cite and recommend them - from local and service businesses to ecommerce brands, B2B services and software companies.
We combine AI visibility measurement with the technical, content, positioning and authority work required to strengthen that visibility - then measure again to see what changed.
Before EntityRise, we spent years building and growing digital products for clients - including their visibility in search and, increasingly, in AI systems. We watched something that changed how we think about marketing: new products were being recommended by ChatGPT and Perplexity ahead of companies that had dominated their category for a decade, simply because the AI could understand and verify what they do.
The tools we found could measure parts of the problem, but they did not match how we wanted to work: diagnose the visibility gap, connect it to evidence, implement the work and measure again. So we built our own system. First as an internal tool for our own projects and our clients' projects, then as EntityRise: an automated audit that measures how ChatGPT, Claude, Gemini, Grok and Perplexity describe, cite and recommend a business, and turns the findings into a ready-to-implement plan.
We automated the first measurement so a company can establish its baseline for $19. When you decide you need us, we take the whole job off your hands: audit, implementation and monitoring, done end to end by one team.
Those years taught us that execution only works when the diagnosis is right. Before deciding what to publish or change, you need to understand the actual problem. That principle became the foundation of EntityRise.
Measure. Implement. Measure again.
See where your brand appears, where competitors win and what evidence supports the result.
Improve the website, positioning, content and external evidence tied to those findings.
Ask the same buyer questions again and track what actually changed.
EntityRise Visibility keeps the measurement, implementation work and resulting movement visible in one place.
EntityRise is run by a small senior team. Strategy, measurement and implementation stay close together, so the people interpreting the evidence are also involved in deciding what should change.
Growth Service clients work directly with the team responsible for their engagement. As specialist work is required, we bring in vetted collaborators while keeping strategy, measurement and accountability inside EntityRise.

Kamil Kępiński
Founder, EntityRise · LinkedIn
Previously: product development · AI products · Search / visibility work
Kamil built EntityRise because he saw the same pattern again and again: teams could improve SEO, but AI recommendations still came from incomplete or unverifiable evidence. The goal became simple - build a measurement system that maps what buyers actually see, connect it to the right fixes, and keep the loop running with remeasurement. That’s the work EntityRise does for every client.
Three principles we operate by:
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Every engagement begins with a baseline and uses follow-up measurement.
02
We control the work. We do not control independent AI providers.
03
No invented reviews, customers, results or third-party proof.
Every EntityRise audit runs your buyer questions across five AI providers - ChatGPT, Claude, Gemini, Grok and Perplexity - and checks your website and outside sources across roughly 75 recorded observations. How we measure is public: See our methodology.
EntityRise is operated by Smophy Labs Inc.
Smophy Labs Inc. · 16192 Coastal Highway, Lewes, Delaware 19958, United States · contact@entityrise.ai