We measure first, then promise.
Every audit starts from the same measured questions, at the same AI providers, so a later audit can be compared.
About EntityRise
We built EntityRise so AI visibility could be measured, and acted on.
EntityRise helps companies that sell or win customers online understand how AI systems find, describe, cite and recommend them: from local and service businesses through e-commerce to B2B services and software companies.
We measure AI visibility and show which technical, content and authority work would strengthen it.
How EntityRise started
One new product was being recommended ahead of companies that had owned the category for a decade.
Before EntityRise, we spent years building and growing digital products for clients, including their visibility in search engines and, increasingly, in AI systems. We saw something that changed how we think about marketing: new products were recommended by ChatGPT and Perplexity ahead of companies that had dominated their category for a decade, simply because AI could understand and verify what they do.
Clients started asking us two questions: “Can you check how AI sees us?” and “Can you fix it?”. There was no good tool for the first one, so we built it. First internally, for our own projects and our clients’ projects, then as EntityRise: an automated audit that measures how ChatGPT, Claude, Gemini, Grok and Perplexity describe, cite and recommend a company, and turns the result into a plan your team or agency can act on.
Audits of this kind are usually sold as agency work at a much higher price. We automated the measurement so one audit costs $49 and packs start at $28 per audit, because we would rather show the evidence first. Everything is bought on the site, with no call, and your own team or agency acts on the plan.
How we got here
Nothing is hard to build once it has been thought through properly.
The team behind EntityRise has worked together since 2017, first as a product team turning client ideas into working digital products. If those years taught us one thing, it is this: the hard part is knowing what to build.
2017Team history: we start building digital products for clients across different markets, and building their brand awareness online: SEO, content and presence in search.
2024Team history: we go deep into AI, AI products, SEO, GEO and AEO.
2025We build the tool we could not find anywhere: a way to measure how AI systems see a company. For a year we use it internally.
2026We open it globally as EntityRise: an automated AI visibility audit for any company, from $49.
Over those years we walked the same path we now measure for clients: from search rankings, through content and evidence, to the point where language models started deciding the recommendation. That is why EntityRise is not a theoretical tool. It is built out of that experience.
EntityRise is operated by Smophy Labs Inc., a Delaware corporation, and the way it measures is public. Every audit runs a confirmed set of up to 40 buyer questions at five AI providers, 15 high priority on all five and up to 25 more on one provider each, which gives up to 100 recorded question and provider observations, and the report carries the audit ID, the test-set hash, the provider model versions and the timestamp, so the same measurement can be repeated and checked.Read the methodology.
Since 2017nine years of work on client products and their visibility in search
One year before launchthe tool was used internally, on our own and our clients' projects, before we opened it
5 AI providersChatGPT, Claude, Gemini, Grok and Perplexity in every audit; the exact model versions are recorded in every report
Measurement you can repeatevery report records the audit ID, the question-set hash, the model versions and a timestamp
One loop, from measurement to action
Measure. Prioritize. Measure again.
01
Measure
See where your brand appears, where competitors win and which evidence supports the result.
02
Prioritize
The report orders what to fix first: the site, the positioning, the content and the external evidence tied to those findings. Your team or agency acts on it.
03
Measure again
Ask the same buyer questions again and track what actually changed.
Each audit records the measurement, the prioritized findings and the date, so the next audit shows what moved. Search visibility matters as much as AI visibility, because a buyer uses both,how it works.
Who we are
Who stands behind the measurement.
EntityRise is run by an experienced team that built the measurement system and keeps it public: the question set, the providers, the weights and the limits are all documented in the methodology.
One small team keeps the product simple: one audit, one method and one report format, whether a company runs it for itself or an agency runs it for a client.
Kamil Kępiński
Founder of EntityRise · LinkedIn · X
Teams could fix their SEO and AI still recommended someone else. What was missing was a measurement that shows why.
Kamil built EntityRise because he kept seeing the same pattern: teams could fix their SEO, yet AI recommendations were still built on incomplete or unverifiable evidence. The goal became a simple measurement system: it maps what real buyers see, connects that to the right priorities, and keeps the loop closed by measuring again. That is how every EntityRise audit works.
Kamil is the author of the EntityRise measurement methodology and writes the EntityRise guides on how AI systems choose the companies they recommend. Every article follows the same rule as the product: a claim first, a verifiable source next to every figure, and no promise the measurement cannot back.
What we hold to
Three rules apply to every audit.
We do not guarantee rankings or recommendations.
AI systems change. What we guarantee is the method, the transparency and a measurement that can be repeated.
We do not invent anything.
No fake reviews, no invented clients and no invented numbers, not for you and not for us.
Every EntityRise audit runs your buyer questions at five AI providers, ChatGPT, Claude, Gemini, Grok and Perplexity, which gives up to 100 recorded observations, and checks your site and public sources across 30 diagnostic signals. How we measure is public:see our methodology.
See how AI sees your company.
Run the audit and get a measured starting point with a prioritized plan your team or agency can act on. Agencies buy packs from $28 per audit and run audits for any client themselves.
Company
EntityRise is a product of Smophy Labs Inc.
Legal entity
Smophy Labs Inc.
Delaware corporation
Registered address
16192 Coastal Highway
Lewes, Delaware 19958
United States
Contact
contact@entityrise.ai
we answer within one business day