Guides on AI visibility
Practical articles about how AI systems discover, describe, cite and recommend companies. From audits, not opinion.
Are websites getting less traffic because of AI?
Chartbeat reports a 40.2% drop in Google Search traffic to publishers, while most people read AI summaries. What a business should check first.
Read the article →Are people using ChatGPT instead of Google?
Stack Overflow found 83% still use a search engine but 70% ask AI. People use both, so a business needs to show up in each. What to check first.
Read the article →What should retailers do about AI shoppers?
Forter found 43% of Americans found or bought from a new retailer through an AI recommendation. What retailers should check first in AI answers.
Read the article →How will shoppers use AI for holiday shopping?
ProductAI found 71.5% of AI shoppers expect to use an assistant for holiday shopping, and 89.9% check its advice. What a store should check first.
Read the article →What is new in the EntityRise AI visibility audit?
EntityRise now asks up to 40 buyer questions instead of 20 on the same five AI assistants, with setup in two steps and Ask EntityRise for your results.
Read the article →Will shoppers let AI assistants buy for them?
Adyen found 44% of UK shoppers open to letting AI handle the whole purchase. What AI shopping agents mean for which stores get chosen.
Read the article →Do buyers trust ChatGPT's recommendations?
Spreedly found 31% of Gen Z trust ChatGPT most for product research, against 12% for Google. What buyer trust in AI answers means for your company.
Read the article →Why doesn't ChatGPT mention my business?
In one audit of 2,153 AI answers, a company was named once in 376 answers to problem questions. Why ChatGPT skips businesses and how to find your gap.
Read the article →Do shoppers use ChatGPT to find products?
Nearly 61 million US consumers start product research in AI assistants, yet 20 of 25 stores studied were missing. What online stores can check.
Read the article →How do agencies sell AI visibility to clients?
84% of agency owners pilot or deliver GEO, yet only 6% sell it as a standalone service. How agencies package, price and sell AI visibility.
Read the article →How many buyers use AI to research products? The numbers and what they mean for your company
41.6% of regular AI users start product searches in an AI assistant. See the latest buyer research statistics and how to check what AI says about you.
Read the article →How AI assistants build vendor shortlists in 2026 (and how to get on them)
AI vendor shortlists are two to five names produced by three filters: recognition, classification and verification. How to pass them and stay on.
Read the article →B2B lead generation when buyers ask AI first: the 2026 playbook
Buyers ask AI assistants for shortlists before they reach your website. Where pipelines leak in 2026 and the playbook for demand you never see.
Read the article →AI search statistics 2026: how B2B buying research moved into assistants
Sourced AI search statistics for 2026: adoption among B2B buyers, how AI changes vendor selection, and what it does to pipelines. Every figure dated.
Read the article →Realistic GEO strategy for 2026
What GEO can and cannot do in 2026, five workstreams in priority order, and how to prove any of it worked - without the hype.
Read the article →AI visibility tools in 2026: monitoring dashboards vs done-for-you services
The 2026 market in three buckets - monitoring dashboards, agencies, measure-and-implement services. What each gives you and how to choose.
Read the article →Does Google Penalize AI-Written Content? What the September 2026 Spam Update Really Means
The September 2026 spam update did not change Google's rules on AI content. What Google penalizes and why AI visibility cannot be guaranteed.
Read the article →AI search optimization checklist for B2B websites (2026)
The 20-point AI search optimization checklist for B2B websites: accessibility, entity clarity, buyer-intent content, evidence and citations, in order.
Read the article →AI visibility in 2026: what changed and what to do about it
Four shifts define AI visibility in 2026: search-on by default, sharper buyer questions, professionalised citations and higher proof standards.
Read the article →How to get your company recommended by ChatGPT in 2026
The 2026 playbook for getting recommended by ChatGPT and other assistants: measure first, fix entity clarity, publish evidence, earn citations, remeasure.
Read the article →Schema markup for AI visibility: what actually gets read
The schema types AI systems actually use - Organization, Service, FAQPage, Article - what each does, what schema cannot do, and the mistakes that void it.
Read the article →The six types of buyer questions AI answers about your category
AI assistants answer six types of buyer questions, from problem discovery to brand validation. What each looks like and what to publish for it.
Read the article →How to check if ChatGPT recommends your business (a 10-minute test)
The 10-minute manual test: which questions to ask, how to run them across AI assistants, and how to read the results before you spend anything on fixes.
Read the article →Write a category sentence machines can classify (with examples)
The one line that decides whether AI models can classify and recommend your company: the formula, good and bad examples, and where to deploy it.
Read the article →Model memory vs live AI search: why you appear in one and not the other
AI assistants answer from two systems: model memory and live AI search. Why you appear in one and not the other - and the different fix each needs.
Read the article →Reporting AI visibility to your board: metrics that mean something
Four AI visibility metrics that survive board scrutiny - recommendation rate, description accuracy, citations, before/after delta - and what to refuse.
Read the article →AI citations explained: how assistants choose their sources
What AI citations are, how assistants choose which sources to cite, why cited is not the same as ranked, and how to become citable.
Read the article →AI visibility vs SEO: what transfers and what doesn't
AI visibility and SEO overlap on foundations and diverge everywhere else. What transfers from SEO and why ranking #1 doesn't mean AI recommends you.
Read the article →How AI reads your website: llms.txt, schema and entity clarity
How AI reads your website: server-rendered HTML, schema, entity clarity and crawler access, plus what llms.txt can and cannot do.
Read the article →AI visibility for B2B companies: the complete guide
Learn how B2B buyers use AI, how to measure your company's visibility in model answers, and which five levers can improve whether AI recommends you.
Read the article →Start with the measurement, not another article.
The AI visibility audit shows how the models describe your company today, on evidence you can check.