We measure, we study, we implement
Every measurement is 100 recorded observations across five providers, then the implementation work and a fresh measurement. We talk about what the data shows, not about what sounds plausible.
For media
An expert voice on AI visibility.
We measure how visible companies, services and projects are in ChatGPT, Claude, Gemini, Grok and Perplexity, how their competition behaves and what actually changes model answers. Our measurement data is anonymized, so we speak about patterns and dependencies, never about a single company. It is material for an article, a book, an interview or a talk.
Why us
Practitioners who measure this market every day.
All the data is anonymized
We share no client results and no client names, in any form. We talk about patterns across the whole body of measurements, and about the convergences and dependencies visible in it.
We also say what the measurement does not show
Model answers are not deterministic, and absence of evidence is not evidence of absence. We always state the limits, including in a conversation with a journalist.
What we can talk about
Patterns, methodology and a person who explains them.
Four things newsrooms, book authors and event organizers come to us for.
Anonymized data, not client results
Individual company results stay with their owners. For media we prepare the aggregate picture: distributions, repeatable patterns and dependencies visible across the whole body of measurements.
Sourced figures and a public method
Every figure we give has a source and a date. The whole measurement method is published: the number of questions, the providers, the index weights and the limits of inference.
Material for an article and for a book
For authors and newsrooms we explain the mechanism: how models pick companies, what changes a recommendation and which dependencies show up between an action and a result.
Talks and panels
We give talks and join panels on AI visibility: for newsrooms, industry conferences and marketing events.
We do not share client data or client names. Market figures come with their source, and patterns from our own measurements only in aggregate, anonymized form.
How it works
Three steps, with no press office in the middle.
Tell us what you need
The topic, the format and the deadline. If you are on deadline, say so in the first line.
You get the data or a slot
Aggregate figures with their sources go out by email. For an interview or a talk we propose specific slots.
We check the quote if you want
You can send a passage for a factual check before publication. We do not touch the argument of the piece, only the figures.
Who it is for
You write, you record or you run an event.
Technology journalists and newsrooms
Writing about search, AI and marketing, and needing figures that can be verified.
Authors of books and industry reports
Describing the shift in search and needing the mechanism, not just the headlines.
Podcasts and industry conferences
Looking for a guest who talks about measurement specifically and does not sell from the stage.
Analysts and research teams
Wanting to understand the methodology before citing a result in their own report.
Media contact
Tell us what you are working on.
We reply by email within one business day. Name the figure or the pattern you need, and flag a same day deadline.
Aggregate and free of charge
Anonymized data and comment for media are free of charge. We only ask that you credit the source when quoting figures.
No approval over your argument
We check figures if you ask. We do not touch the content or the conclusions of your piece.
We state the limits too
If we have not measured something, or the data is inconclusive, we say so instead of handing you a convenient quote.
Need a figure or a pattern today?
Tell us what you need and by when. If we have measured it, we send the answer in aggregate form, with the source and the method. If we have not, we say so straight away.
Common questions
Straight answers.
Do you share your clients' data?
No, and there is no exception to that. Individual company results stay with them; for media we show aggregate, anonymized patterns only.
Can you comment on a specific company?
We comment on the mechanism and the pattern, not on one company's result. If you ask about a publicly described case, we speak to what is visible from the outside.
Is using your data paid?
No. Media material is free. We only ask that you credit the source when quoting figures.
How fast do you answer a press enquiry?
Within one business day. Put a same day deadline in the subject line.
Are talks paid?
It depends on the format and the venue. For industry and newsroom events usually not; for closed workshops we agree it separately.
In which languages do you speak?
Polish and English, both fluently, including live.