Answers grounded in Google Search
Gemini uses grounding with Google Search: the model generates its own queries, reads Google search results and builds a cited answer on top of them. An officially documented mechanism.
There is no ranking inside Gemini. There is an answer your company is in or absent from. EntityRise measures this on 20 approved buyer questions, separately for each of five providers, and shows what to fix so the answer includes you.
How Gemini builds an answer
Gemini grounds in Google Search, so it inherits the strengths and weaknesses of your Google presence: company descriptions, structured data and your results profile shape what the model says about you.
Sources and weights
Gemini uses grounding with Google Search: the model generates its own queries, reads Google search results and builds a cited answer on top of them. An officially documented mechanism.
Since Google results are the answer candidates, positions earned with classic SEO carry into Gemini more directly than at any other provider. The shortest loop between SEO and an AI answer.
The same foundations feed the Gemini assistant and the AI features inside Google Search itself, reaching 2.5 billion people monthly. Work done once serves both surfaces.
What this changes about your sources: technical SEO, structured data and a complete Google business profile are the highest-return work here; separate Gemini-only tactics barely exist.
Sources: the Google AI documentation and Google (2026). Checked on September 16, 2026.
Measurement
In the report Gemini has its own matrix column and index row; it is often the earliest signal, because site and structured-data changes show up here sooner.
Each of the 20 questions goes to Gemini independently; the result is never averaged with other providers.
Mention, active recommendation, alternative, position, citation support and description accuracy.
The exact model version used in your audit is recorded in Audit Integrity.
Common questions
Ask the questions your buyer would ask, without your company name, and record the answers. The audit does the same in a controlled way: 20 approved questions, a sealed set and a repeatable result.
No. No provider sells placements in answers. The result is earned openly: a clear company description, content for buyer questions and evidence a model can cite.
Partly. The same work raises the odds everywhere, but each provider weighs sources differently, which is why the audit measures each one separately instead of showing one average.
The $49 audit shows Gemini answers to 20 of your buyer questions, next to the four other providers.