EntityRise vs HubSpot AI Search Grader
The HubSpot AI Search Grader and the EntityRise audit are two different levels of the same conversation. The grader is free and instant: you type the company name, location, product and industry, and two minutes later you get a score out of 100 from three models. A good first signal. The EntityRise audit at $49 is a measurement: 20 approved buyer questions, five providers, up to 100 observations, a competitor benchmark and a priority report that can be repeated on the same sealed set.
EntityRise vs HubSpot AI Search Grader: what each one measures
| HubSpot AI Search Grader | EntityRise | |
|---|---|---|
| Model and price | ||
| How you pay | Free, no account. A one-time check whose output is a score and a written interpretation. | $49 once for the full audit with the report, the competitor benchmark and a confidence-rated priority list. |
| How many AI platforms | Three: an OpenAI model (GPT-5.4 mini), Perplexity and Gemini. | Always five: ChatGPT, Claude, Gemini, Grok and Perplexity, in every audit. |
| How the measurement is built | ||
| What the input is | Four form fields: company name, location, product or services, industry. | An approved business profile, topics and the final 20-question buyer set: 17 discovery and 3 brand-aware, sealed with a hash. |
| How the score is computed | A score out of 100 across five dimensions, with sentiment weighing up to 40 points, presence and recognition 20 each, share of voice and competition 10 each. | A 0-100 index with published weights for the behaviors that decide a purchase: recommendation 30%, mention 20%, prominence 20%, citations 15%, description accuracy 15%. Brand-name questions never enter the index. |
| Reproducibility | A one-off reading without a recorded test set, so a later check is hard to compare with the previous one. | The set hash, audit ID, model versions and a timestamp. After implementation you measure the same set and see the change. |
| Competitor benchmark | A competition dimension inside the composite score, without a named comparison against chosen rivals. | Up to three named competitors with substitutability validation, six dimensions, five comparison states and a confidence level on every finding. |
| After the measurement | ||
| What you get at the end | A score and a written interpretation. The next steps stay on your side. | A seven-section report with priorities, and the option for our team to do the work in a Sprint or Growth Service, SEO included in the price. |
| Works best for | Anyone who wants a two-minute check on whether AI visibility concerns them. | Companies that want to know exactly which questions they lose and what to fix, with a measurement they can repeat and show the board. |
Grader details as published on the HubSpot page, checked on 16 September 2026.
Verdict: you have the signal. Now take the measurement.
The $49 audit turns a two-minute signal into a reproducible measurement with a competitor benchmark and a priority list. That is what decisions get made on.
Questions buyers ask
Which one should you choose?
The grader is free. Why pay $49?
Because they answer different questions. The grader says how the general brand picture sounds in three models. The audit says which of 20 buyer questions you lose, to whom and why, and what to fix first. Only the second builds a work plan.
Is sentiment a good primary metric?
Sentiment matters, but a buyer asks for the best option, not for the mood around a brand. That is why active recommendation weighs the most in our index, with sentiment entering indirectly through description accuracy and evidence.
I ran the grader and the score is low. Now what?
That is the moment for the audit: it shows where the low score comes from, on which questions and at which providers, and which priorities matter most. Then you implement yourself or with us.