How it works

How AI picks the companies it recommends, and what your SEO gains from it.

AI visibility and SEO are not two budgets. They are one body of work seen from two sides: a model and a search engine read the same page, the same structured data and the same external evidence. The audit measures how AI describes and recommends your company today, and the actions it guides work with SEO and strengthen it.

The size of the channel

The buyers are already there, and the answer is produced without you

393%growth in AI referral traffic to US retail sites year over year, Q1 2026Similarweb, 2026
45%of consumers used AI to find a local business in the past year, against 6% a year earlierCheers, 2026
74.8%of AI referral traffic comes from ChatGPT, then Gemini 11.6% and Perplexity 7.2%Similarweb, 2026
71%of B2B software buyers use AI chatbots while researchingG2, 2026

The mechanism

Three layers where the recommendation is decided

01

Model memory

Part of an answer is produced without touching the web, from what the model already knows about your category. Here it is decided whether your company is recognized at all and whether it is described correctly. The audit questions that do not name your brand show whether the model brings you up on its own.

02

Live retrieval

The other part rests on sources fetched at the moment of the question. Here it is decided whether your site is readable to a crawler and whether it enters the source set at all. The audit measures whether the answers cite your company.

03

External evidence

Models weigh what can be confirmed away from your site: reviews, comparisons, documentation and mentions. Without them the answer picks the company it can verify.

Where the work overlaps

The same work, two results

Structured data and entity clarity

Models have less to guess about what you are, and search engines get correct entities and rich results.

Crawler accessibility

AI crawlers and Googlebot read the same HTML. One fix helps on both channels.

Use-case and comparison pages

They answer buyer questions inside models and pick up the long tail in search.

Customer evidence and reviews

They can enter AI citations and raise the trust signals a search engine looks at.

Mentions and digital PR

They raise the chance of a citation in an answer and build domain authority.

External consistency

One company description everywhere. Fewer contradictory signals for the model and for search.

The arithmetic

If you already pay a team for SEO alone

01

You are paying for half the channel

SEO teams optimize the result list. Recommendations in ChatGPT, Gemini or Perplexity are produced differently, and SEO reports do not show them. The audit measures exactly that.

02

The shared work gets done once

Structured data, accessibility, use-case pages and customer evidence are the foundation of SEO at the same time. Your own team or agency does them once, and the audit shows which of them matter most for AI answers.

03

One measurement, one priority list

Instead of buying visibility in separate pieces, you get one measurement and one prioritized list of findings with confidence levels. Your SEO team or agency can work straight from it.

Included

What the audit includes

Up to 40 buyer questions you approve, sealed with a hash before the first test
ChatGPT, Claude, Gemini, Grok and Perplexity tested on every question, up to 100 observations
Seven audit stages, described in the measurement methodology
Competitor benchmark on six dimensions
Prioritized findings with confidence levels, so it is clear what to fix first
Downloadable report your SEO team or agency can work from

Common questions

Straight answers.

Will AI visibility replace SEO?

No. Google still accounts for most search traffic, and a buyer uses both channels inside one decision. The audit measures the AI side, so you can work on both channels instead of choosing between them.

Does work on AI hurt Google rankings?

No. The foundation is the same: readable HTML, correct structured data, pages that answer real questions and credible external evidence support both channels.

I have an SEO team or agency. Will the audit get in their way?

No. The audit only measures and prioritizes, and your SEO team or agency makes the changes. The actions the findings point to work with SEO and strengthen it, so nobody has to guess what to do first.

Where do I start?

With the $49 audit. You get a measured starting point for AI visibility and a prioritized list of findings that your own team or agency can act on. Companies that want every finding verified by a person can choose the $499 Expert Audit, which adds expert commentary and an ordered plan of steps.

Measure once, then fix what helps both channels.

The $49 audit shows which buyer questions already name a competitor instead of you, and what to fix first. Your own team or agency makes the changes, and the actions the audit guides work with SEO and strengthen it.

Next steps

Measure the starting point for both channels.