EntityRise vs Scrunch AI
EntityRise and Scrunch AI solve different problems. Scrunch is a monitoring and analytics platform you operate yourself: you buy access to representation data and decide what to do with it. EntityRise is a sealed audit: it measures how ChatGPT, Claude, Gemini, Grok and Perplexity describe, cite and recommend your company on a sealed set of up to 40 buyer questions, and returns a prioritized plan. If you already pay an SEO team or an agency, the plan tells it what to fix first, and those actions work with classic SEO and strengthen it, because the technical fixes, structured data and external evidence the audit points to serve both channels.
EntityRise vs Scrunch AI: what each one measures
| Scrunch AI | EntityRise | |
|---|---|---|
| Model and price | ||
| How you pay | Monthly subscription: Starter $250 a month on annual billing or $300 month to month, Growth $417 annual or $500 month to month, Enterprise on request. Annual billing carries a 17% discount. | $49 once for an audit across all five providers, or from $28 per audit in packs. There is no subscription and no seat count. |
| Entry barrier | The cheapest way in is about $3,000 for a year of Starter, decided before you know whether measurement is even your problem. | $49 and a few minutes. You find out where you stand first and decide about next steps afterwards. |
| What the price includes | Access to monitoring, page audits and reporting. Growth and Enterprise add strategy reviews. Implementation is not part of any tier. | The sealed measurement, the 37-page report and the prioritized plan. Packs from 20 audits add a chat with our team, and the report is white-label. Expert Audit ($499) is a separate, optional service with every finding verified by a person. |
| What gets measured | ||
| Who sets the scope | Your plan does. Starter allows 350 custom prompts and 1,000 industry prompts, Growth 700 and 2,500, with 3 to 5 personas depending on tier. | You confirm the business profile, then the buyer topics and questions together, with the high-priority ones marked: up to 40 questions, up to 100 observations. Two steps before anything runs, and the count never depends on what you paid. |
| How many AI platforms you measure | Every tier covers the same seven surfaces, Meta AI and Google AI Mode included. The count is higher. How many of those surfaces your buyers actually use is a different question. | Always five: ChatGPT, Claude, Gemini, Grok and Perplexity, in every audit. These are the assistants real buyers talk to: ChatGPT alone is 74.8% of AI referral traffic, Gemini 11.6% and Perplexity 7.2% (Similarweb, 2026). More surfaces does not mean more buyers. |
| Prompts containing your brand name | You add the prompts you want to track. If a brand-name prompt is in the set, its mentions count into the visibility numbers like any other. | Scored separately as recognition evidence. Only questions that do not name you enter the AI Visibility Index, because recognition is not discovery. |
| How competitors are chosen | You configure the competitive set yourself, or take the companies the platform surfaced from AI answers. | Up to three from our own market research plus a check that the company is a real substitute for your offer to the same buyer. Companies an AI happened to name do not become benchmark competitors. |
| Reproducibility | Live dashboard and trend history only. There is no sealed test set to re-run, so a number cannot be reproduced independently later. | Audit ID, SHA-256 test-set hash, model versions and a timestamp in every report. The same measurement can be repeated and defended. |
| Crawler and referral analytics | Named tracking of GPTBot, ClaudeBot and PerplexityBot plus a GA4 view of AI referral traffic. It reports which crawlers reached you. | The audit checks crawler access and ranks what blocks it: robots.txt, rendering, hreflang and structured data. Your team or agency removes the blocks, starting with the highest priority. |
| What happens after the measurement | ||
| Who acts on the result | You, or an agency you hire on top. The platform delivers page audits, recommendations and strategy reviews. | Your team or your agency, guided by the audit's prioritized plan. Expert Audit ($499, optional) adds every finding verified by a person and an ordered plan of concrete steps. |
| Who is accountable for the result | You are. The subscription guarantees data, not movement. | You are, with the audit's help. Every finding has a confidence level, and the same sealed question set can be run again after your changes to show what moved and what did not. |
| When evidence is missing | The score still renders a confident figure, because a dashboard has to show something. | The report marks the finding unresolved and names the counter-evidence. We would rather say we do not know than fill a chart. |
| Works best for | Large brand and PR teams that want the longest possible surface list in a report and have people in house to act on it. | Companies that want to know where they stand for $49 and then act on a prioritized plan, and agencies that run white-label audits for their clients. |
Competitor plan details as published on their pricing page, checked on 14 September 2026.
Verdict: measure first. Decide after.
The audit costs $49, runs on the question set you approve and gives you a sealed, reproducible measurement with a prioritized plan. Then you know what to fix first, and whether you also need a platform.
Questions buyers ask
Which one should you choose?
Is EntityRise a Scrunch AI alternative?
For finding out where you stand, yes, and it costs $49 once instead of $250 a month. Scrunch counts more surfaces and sells crawler analytics. We measure the five assistants your buyers actually use and give you a prioritized plan, so your team or agency knows what to fix first.
We already pay an SEO team. Why add this?
You would not be duplicating anything, you would be pointing the team you already pay. Models and crawlers read the same page, the same structured data and the same external evidence, so the actions the audit guides work with your SEO and strengthen it. One audit tells your SEO team what to fix first for AI answers, instead of a monitoring seat that only reports.
Why five providers and not a longer list?
Because we count buyers, not surfaces. Our five are the assistants ordinary people talk to before they buy, and three of them already carry 93.6% of measured AI referral traffic (Similarweb, 2026). Surfaces added to lengthen a feature list are either niche or driven by technical teams and projects, not by a consumer with ChatGPT open on their phone. Models someone runs locally on a developer machine will not buy your product. On top of that, every one of our up to 100 observations is read and scored against the evidence behind it, not just counted.