EntityRise vs Profound
EntityRise and Profound solve different problems. Profound is a monitoring platform: you buy access to data and decide what to do with it. EntityRise is a service: it measures AI visibility on a sealed question set, then our team does the work and measures again. If you already pay an SEO team, our engagement absorbs that work rather than adding to it: the technical fixes, structured data and evidence we ship raise search rankings and the chance of an AI recommendation, in one price. A monitoring tool leaves that work on your desk. With EntityRise one team is accountable for the measurement, the work and the re-measurement.
EntityRise vs Profound: what each one measures
| Profound | EntityRise | |
|---|---|---|
| Model and price | ||
| How you pay | Monthly subscription. Starter at $99/month covers ChatGPT only with 50 tracked prompts, Growth at $399/month covers three engines and 100 prompts, and more requires an Enterprise plan with a sales call. | $49 once for the audit. No subscription, no prompt limit, no sales call. Implementation and monitoring are separate, higher-priced services, still without a limited subscription. |
| Entry barrier | Every plan starts with a monthly commitment, and the full enterprise offer comes after a demo. | Forty nine dollars and a few minutes. You get a 37-page report before any decision about working together. |
| How the measurement is built | ||
| How many AI platforms you measure | Starter covers ChatGPT only. Growth adds two more engines. A longer list needs the Enterprise plan and a sales call. | Always five: ChatGPT, Claude, Gemini, Grok and Perplexity, in every audit and at one price. These are the assistants real buyers talk to: ChatGPT alone is 74.8% of AI referral traffic, Gemini 11.6% and Perplexity 7.2% (Similarweb, 2026). More surfaces does not mean more buyers. |
| Who sets the scope | You add prompts yourself or use the tool's suggestions. How many prompts you track depends on your plan. | You confirm the business profile, the topics and the final set of 20 questions before the first test runs: 17 discovery and 3 brand-aware, always 100 observations across five providers. The scope does not depend on your budget. |
| Prompts containing your brand name | Counted into the visibility score along with every other prompt. | Scored separately as recognition evidence. They never enter the AI Visibility Index, because recognition is not discovery. |
| Reproducibility | The dashboard shows current state and trend. There is no fingerprint of the test set you can compare against a later measurement. | Audit ID, SHA-256 test-set hash, model versions and timestamp in every report. The same measurement can be repeated and defended. |
| When evidence is missing | The chart shows a number for every period. | The report says limited or indeterminate and states a confidence level. Counter-evidence stays in the report. |
| What happens after the measurement | ||
| Who does the work | You or your agency. Profound builds agents that automate content production and schema markup. | Our team, in an Implementation Sprint or Growth Service. Every change verified live and marked on your visibility chart. |
| Who is accountable for the result | The tool delivers data. Accountability for changing the number stays on your side. | We are. A Sprint ends with a re-measurement on the same sealed question set, so the result is checkable. |
| How you learn what happened | You read the dashboard and assemble the story yourself. | A named person writes to you in one channel on the day the change goes live. |
| Who it fits | ||
| Works best for | Marketing teams in larger companies with their own execution resources that want continuous monitoring across many brands and markets. | Companies that want to know where they stand and need someone to fix it: from a local practice or shop to B2B services and software. |
Competitor plan details as published on their pricing page, checked on 14 September 2026.
Verdict: measure first. Decide after.
The audit costs $49, runs on the question set you approve and gives you a sealed, reproducible measurement with a prioritized plan. Then you know whether you need a tool, a team, or both.
Questions buyers ask
Which one should you choose?
Is EntityRise a Profound alternative?
Only partly. Profound is a monitoring platform you operate yourself; EntityRise is a measurement and implementation service. If you need a dashboard for many brands and you already have people to do the work, Profound fits better. If you need the work done and the result proven, EntityRise fits better.
Which is cheaper?
For finding out where you stand, EntityRise: $49 once versus $99 per month for a ChatGPT-only starter plan. Count a full year and the gap widens: a monitoring subscription keeps billing for data, while our fee buys a measurement, a prioritized plan and the SEO and AI work carried out on your site. You pay once to learn where you stand, and only then decide whether you want the work done.
Can I use both?
Yes, and some teams do. A monitoring subscription gives you daily trend data; an EntityRise audit gives you a sealed measurement, a prioritized plan and a team that carries the plan out. Start with the $49 audit: a trend line tells you that something moved, our report tells you which evidence moved it and what to fix first. Most teams need that second answer far more often.