ChatGPT visibility - help buyers discover and choose your business

What is ChatGPT visibility?

ChatGPT visibility is the presence of a business, product or service in answers to questions relevant to potential customers. It can include a brand mention, a recommendation, a comparison with other providers or a website citation supporting an answer.

The questions with the clearest commercial relevance concern a decision: which product to choose, who can solve a particular problem, what fits a specific budget and how to compare available options.

That is why an audit begins with situations where your offer is useful: what the buyer is looking for, which criteria matter and what information helps them evaluate your business.

Good visibility means presence in answers relevant to your offer, accurate descriptions and a clear path from interest to contact. Nobody can promise a position or a recommendation, because independent AI systems decide what they answer.

Why do unbranded questions matter?

Asking what your company does, with its name supplied, tests how the system describes the named brand. Asking which solution to choose for a problem shows whether the system mentions the company during provider discovery.

The audit examines both types of questions: without the brand name and naming it directly. It shows how systems describe a named brand and whether they mention it when someone searches for a provider without supplying its name.

How does the audit measure AI visibility?

The audit begins with a business profile, market, language and buyer questions that you approve. The standard set holds up to 40 questions: 15 high priority asked on all five assistants and up to 25 more, each on one, sealed with a hash before the first test so that a later audit can ask exactly the same questions.

The questions are tested across five AI assistants: ChatGPT, Claude, Gemini, Grok and Perplexity. Each full audit runs through seven stages, records up to 100 observations and benchmarks the brand against competitors on six dimensions.

Each observation shows whether the brand is mentioned, actively recommended, presented as an alternative and accurately described. The audit also evaluates source support and recommendation order where an answer provides an ordered list.

These results are kept separate to explain the role the brand plays in an answer. Findings are prioritized and carry confidence levels, and the downloadable report shows where your brand appeared and in what context. Read the EntityRise methodology

Seven areas to work on after the audit

The audit organizes what it finds around seven areas. In each, it examines the information people need to understand and evaluate the offer. The company's team or its agency then decides which area to work on first:

Area	Question that helps guide the work
Category association	Is it clear what the business is and which category its offer belongs to?
Third-party authority	Which credible sources describe the business and its expertise?
Recommendation footprint	Does the brand appear in materials buyers use to compare options?
Attributes and positioning	Which audience needs does the offer address and which requirements does it meet?
Proof and verifiability	Do claims have specific, accessible supporting evidence?
Reputation	What do customers say about their experiences, and how do independent sources portray the brand?
Observed AI recommendations	In which tested answers does the brand appear?

The answers set the priorities. The audit also checks technical accessibility so important website information can be retrieved and read.

Read the guide to the seven areas

What can a company or its agency do with the findings?

The report shows what to fix first. These are the kinds of work that typically follow, carried out by the company's own team or by its agency.

Connect the brand with specific buyer needs

Clarify service descriptions, product information and use cases: what the business does, who it helps, how delivery works and which benefits matter to the buyer.

Add the information buyers use to assess suitability: expertise, service scope, location, implementation, requirements or available financing. Choose details that reflect the actual offer and the buyer's situation.

Use this understanding to improve content structure, headings, page descriptions and semantic HTML. The pages presenting the offer should give a consistent picture of the business.

Create content that supports buying decisions

Materials that answer questions arising before someone contacts a provider can include:

• Service and product pages: what the offer includes, who it helps and the conditions of use.
• Comparisons and use cases: how to evaluate options and choose an appropriate solution.
• Pricing and delivery information: what affects the cost, how the work happens and what the customer needs to provide.
• Supporting evidence: documented cases, qualifications, product documentation and results that can be checked.
• Expert articles and FAQs: specific answers based on the company's knowledge and customer questions.

Each piece should have a specific purpose: explain a problem, help compare solutions, resolve a concern or make contact easier. People arriving from Google or an AI answer can then find the information they need to evaluate the offer.

Organize the evidence supporting the offer

Gather available material supporting business information: product documentation, team qualifications, pricing terms, process descriptions and documented customer cases. Place it alongside the relevant services and products or organize it on a dedicated evidence page.

This helps buyers verify claims and understand how the service is delivered. It also gives an AI system specific information it may use as an answer source.

Work with material the business actually has. Companies starting sales can also identify which reviews, customer stories and results to document as they develop.

Prepare the website technically

Check whether search and AI crawlers can find, retrieve and read important pages, then improve settings and website structure in a way that suits the technology and the project priorities.

Work area	What to check
Crawler access and infrastructure	Access rules and server restrictions affecting retrieval of public content.
Indexability and canonical URLs	Settings for important URLs and canonical references to the appropriate page versions.
Sitemaps and internal links	Sitemaps and connections between products, services and expert materials.
Content accessibility and semantic HTML	Access to important information and the structure of each document.
Titles, headings and structured data	Page labels and data describing factual business and product information.
Verification of changes	The completed changes on the live website.

For ChatGPT search, OAI-SearchBot access settings are relevant. OpenAI documents these separately from GPTBot settings associated with model training. OpenAI's crawler documentation

Develop credible information beyond the website

Examine business profiles, industry directories, comparisons and publications relevant to the category, including sources appearing in tested answers. Choose places your audience may use when checking and comparing providers.

Digital PR and contact with relevant publishers can follow, using material based on the company's expertise, data, knowledge or product applications that may interest the publication's audience.

Building a process for collecting authentic reviews helps as well. Detailed accounts of a customer's experience can explain delivery, price transparency and how their problem was addressed, which gives future buyers information they can use to evaluate the offer.

How does ChatGPT read websites and select sources?

ChatGPT can use web search and show sources in an answer. Businesses therefore need information that is accessible, specific and useful in the context of the user's question. OpenAI's web search documentation

The audit looks at documented technical requirements and at the responses of AI models: website accessibility, positioning and material that helps people evaluate the business.

The report turns that diagnosis into specific actions: clarify the company's positioning, prepare relevant content, improve information accessibility and develop brand presence in appropriate sources. Your team or agency carries them out, and a later audit measures visibility again.

ChatGPT visibility, SEO, GEO and AEO

SEO supports presence in search engines. GEO, or generative engine optimization, and AEO, or answer engine optimization, describe work on presence in generative search and answer systems.

The audit measures AI answers, and the actions it guides sit alongside SEO. Technical accessibility, positioning, content and supporting evidence help both, so the audits and the actions they guide work with SEO and strengthen it.

Google states that SEO foundations remain relevant to its AI features. Expanding content where additional information helps a buyer understand and evaluate the offer serves search and AI answers alike. Google Search Central guidance

Choose how to get started

Single audit - establish your starting point

For $49, you receive an automated audit and a detailed report of approximately 40 pages. It includes findings on brand presence in AI model responses, competitor comparisons, website technical readiness and strategic priorities.

The report helps you understand which tested questions bring up your brand, how it is described and which areas need further work. You receive an organized diagnosis to help you choose your next actions.

Run your AI Visibility Audit

Packs - audits for your company and your clients

Basic, with 20 audits for $780 ($39 each), is recommended for growing companies and agencies. Premium, with 50 audits for $1,650 ($33 each), and Agency, with 100 audits for $2,800 ($28 each), lower the price per audit further.

Pack credits are used in the dashboard, stay valid for 12 months and carry no subscription. Packs from 20 audits include a chat with our team, in English or Polish, for help with problems and implementation. Premium and Agency add team training. In packs the report is white-label: your name and logo appear as the audit's author.

Agencies buy packs and run audits for any client themselves, at their own resale price. See how agencies use EntityRise

Expert Audit - build a plan with an expert

The $499 Expert Audit is a separate, optional service for individual companies. It includes a fresh audit, every finding verified by a person, written expert commentary and an ordered plan of concrete steps, plus a 30-minute call or answers by email. Delivery takes three to five business days. Order an Expert Audit

View pricing for audits and packs