The site speaks product, not problem
Models match the answer to the buyer's words. You describe modules while they ask about a job to be done.
71% of B2B software buyers use AI chatbots while researching (G2, 2026). Before they reach your site they already hold a shortlist somebody else built for them. If you are not on that list you did not lose the comparison. You never entered it.
The data
of B2B software buyers use AI chatbots while researching
G2, 2026Questions
Gaps
Models match the answer to the buyer's words. You describe modules while they ask about a job to be done.
Comparison questions carry the highest purchase intent and most often have no page on your site to cite.
When the terms cannot be checked, the model picks the competitor who publishes them openly on the page.
Docs inside the app, behind a login or in JavaScript do not enter the evidence an answer uses.
Common questions
Yes, and it is the best moment. New products are sometimes recommended ahead of decade-old companies, because a model can understand and verify what they do. Setting this up from the start costs less than repairing it later.
The most common cause is content written for keywords rather than questions, plus no evidence a model can cite. The audit shows which questions you lose and which sources hold the competitor's answer.
Yes, if integration questions are in your set. It is a common and very concrete area where entering the answer can happen quickly.
Prioritized findings: what is weak, what the gap against alternatives is, which condition has to improve, why it matters and how strongly the evidence supports it. It is not a task list of the add-this-tag, get-that-many-links kind, because the right steps depend on your market and your resources. Your own team or your agency turns the priorities into work. If you want every finding verified by a person, with written expert commentary and an ordered plan of concrete steps, that is the optional $499 Expert Audit, which includes a 30-minute call or answers by email.
Free checkers generate prompts automatically and return a number on a dashboard. You do not know what they asked, you cannot repeat it and you have nothing to hand to anyone. With us you approve the question set yourself and flag up to fifteen as the most important, the set is sealed with a hash, and the result is a report with the measurement, the benchmark and the priorities.
The $49 audit runs the full research, measures visibility across five providers and says which condition has to improve. Expert Audit is the optional step up at $499: every finding verified by a person, written expert commentary and an ordered plan of concrete steps your team or agency can follow, plus a 30-minute call or answers by email.
The $49 audit asks the comparison questions your buyer asks in chat and records what five providers answer. If you are missing from the short list, the report names the evidence that put a competitor there. Packs start at $28 per audit if you run audits regularly.
Next steps