The site speaks product, not problem
A model matches the answer to the buyer's words. You describe modules while they ask about a job to be done.
71% of B2B software buyers use AI chatbots while researching (G2, 2026). Before they reach your site they already hold a shortlist somebody else built for them. If you are not on that list you did not lose the comparison. You never entered it.
The data
of B2B software buyers use AI chatbots while researching
G2, 2026Questions
Gaps
A model matches the answer to the buyer's words. You describe modules while they ask about a job to be done.
Comparison questions carry the highest purchase intent and most often have no page on your site to cite.
When the terms cannot be checked, the model picks the competitor who publishes them openly on the page.
Docs inside the app, behind a login or in JavaScript do not enter the evidence an answer uses.
Common questions
Yes, and it is the best moment. A new product is sometimes recommended ahead of a decade-old company, because a model can understand and verify what it does. Setting this up from the start costs less than repairing it later.
The most common cause is content written for keywords rather than questions, plus no evidence a model can cite. The audit shows which questions you lose and which sources hold the competitor's answer.
Yes, if integration questions are in your set. It is a common and very concrete area where entering the answer can happen quickly.
Strategic priorities: what is weak, what the gap against alternatives is, which condition has to improve, why it matters and how strongly the evidence supports it. It is not a task list of the add-this-tag, get-that-many-links kind, because implementation depends on your market and your resources. A ready implementation plan with human verification is the $499 Expert Audit, and our team doing the work is an Implementation Sprint.
A free checker generates prompts automatically and returns a number on a dashboard. You do not know what it asked, you cannot repeat it and you have nothing to hand to anyone. With us you approve the question set yourself and flag up to fifteen as the most important, the set is sealed with a hash, and the result is a report with the measurement, the benchmark and the priorities.
The $49 audit runs the full research, measures visibility across five providers and says which condition has to improve. Expert Audit adds human verification of every finding, written expert commentary in the report and an ordered implementation plan on your side: what, where and in which order.
The $49 audit asks the comparison questions your buyer asks in chat and records what five providers answer. If you are missing from the short list, the report names the evidence that put a competitor there.
Next steps