Who it is for · Local and service businesses

45% of customers now ask AI for a local business. One year earlier it was 6%.

The shift is sharp and uneven: in a first-quarter 2026 study roughly 78% of independent local operators had effectively zero AI citation share, with chains and aggregators dominating the answers. Which means the place in those answers is still open.

The data

Why now.

78%

of independent local operators have effectively zero AI citation share

5WPR, Q1 2026

Questions

What a customer nearby asks

[Service] in [city] that can see me today
Best [specialist] in [district], what are the reviews
Who does [service] at the weekend in [city]
How much does [service] cost in [city]
[Service] with financing or installments
Does [company] in [city] give a warranty

Gaps

What most often blocks a local business

Hours and scope only inside an image

Models will not read hours out of an image or a PDF. Without structured data, somebody else wins.

Contradictory data across services

Different addresses, phone numbers and names across three directories. Contradictory signals lower confidence.

Too few independent customer reviews

This is the widest gap against chains and aggregators, and also the one that closes fastest.

No page for a single specific service

One page listing every service does not answer a question about one of them. Models need a dedicated page to cite.

Common questions

Straight answers.

I have one location, is it worth it?

Yes, because you compete for a narrow set of questions rather than the whole market. With one location the question set is small and the change shows faster than in a broad category.

I have a Google Business Profile, is that not enough?

It is one signal among many. AI answers also use your site, review services, trade directories and local publications. The audit shows which of these sources AI relies on and where you are missing.

Does the audit help with reviews?

It shows whether a lack of independent reviews is holding you back against chains and aggregators. Collecting them from real customers is work for your own team. Fake reviews and fake accounts are off the table in every variant.

What exactly do I get in the report?

Prioritized findings: what is weak, what the gap against alternatives is, which condition has to improve, why it matters and how strongly the evidence supports it. It is not a task list of the add-this-tag, get-that-many-links kind, because the right steps depend on your market and your resources. Your own team or your agency turns the priorities into work. If you want every finding verified by a person, with written expert commentary and an ordered plan of concrete steps, that is the optional $499 Expert Audit, which includes a 30-minute call or answers by email.

Why pay when there are free AI visibility checkers?

Free checkers generate prompts automatically and return a number on a dashboard. You do not know what they asked, you cannot repeat it and you have nothing to hand to anyone. With us you approve the question set yourself and flag up to fifteen as the most important, the set is sealed with a hash, and the result is a report with the measurement, the benchmark and the priorities.

How does the $49 audit differ from Expert Audit?

The $49 audit runs the full research, measures visibility across five providers and says which condition has to improve. Expert Audit is the optional step up at $499: every finding verified by a person, written expert commentary and an ordered plan of concrete steps your team or agency can follow, plus a 30-minute call or answers by email.

Find out who AI sends your local customers to.

The $49 audit asks the questions people in your area actually ask and records what five providers answer. Most local firms find out that a network or an aggregator is answering in their place. Packs start at $28 per audit if you run audits regularly.

Next steps

Measure where you stand in this category today.