How do agencies sell AI visibility to clients?

How many agencies already sell AI visibility?

Delivery has already started. Mavlers Agency counts 42% of agency owners who already deliver this work to clients, beyond pilots.

Demand Genius found that 64% of surveyed B2B agencies have a named GEO offering. AgencyAnalytics reports that 66% of agencies see rising client demand for AEO and SEO for AI-driven search, ranked first among new service categories, ahead of performance-based paid ads at 55%.

Freelancers see the same pull. Fiverr found that 67% of freelance search specialists report rising retailer demand for generative engine optimization, compared with 56% for traditional search rankings.

Clients rarely ask for it by name. Mavlers Agency reports that only 13% of agency owners said a client asked for it directly, even while agencies see demand rising, so the agency usually starts the conversation and brings the evidence.

Why do agencies struggle to price AI visibility?

Most agencies hide it inside work they already sell. Mavlers Agency found that 63% bundle AEO or GEO into existing retainers and only 6% charge it as a standalone service.

Pricing confidence is low. Demand Genius measured an average pricing confidence of 3.08 out of 5, and 71% of agencies believe they undervalue GEO or do not know how to value it.

Without a measurement, the price is hard to defend. When the agency cannot show the client where the brand stands in AI answers today, the work looks like a vague add-on to SEO instead of a service with a clear before and after.

What should an agency report to a client?

Report what the buyer sees, not only what the agency did. Demand Genius found that 77% of agencies report citations or mentions to clients, but only 32% report leads or the sales pipeline.

Mentions are a start. Clients care more about whether the assistant recommends the brand when a buyer asks for options, which source the assistant leans on and whether the description of the product is accurate.

EntityRise measures these points in its AI Visibility Index: mention 20%, recommendation 30%, prominence 20%, citation support 15% and description accuracy 15%. One number for the client, with the evidence behind it in the report.

How do agencies run AI visibility audits for clients?

EntityRise is an AI visibility audit for agencies and companies that shows how ChatGPT, Claude, Gemini, Grok and Perplexity describe and recommend a company and what to improve first. The agency runs every client audit itself in the dashboard, starting from a new audit:

1. Step 1Enter the client's website and confirm the business profile, the buyer topics and the question set before anything is measured.
2. Step 2Let the audit ask 20 buyer questions, 17 of them without the brand name, across five AI assistants.
3. Step 3Read up to 100 answers kept with their sources, and see where a competitor is named instead of the client.
4. Step 4Deliver the report of around 40 pages under the agency's own name and logo, with a prioritized plan of what to improve.

The question set is locked once it is confirmed, so the agency can measure again next quarter on the same questions and show the client what changed.

How do agency packs work in EntityRise?

Agencies buy audits in discounted agency packs and set their own price for the client. Basic gives 20 audits for $780, which is $39 per audit. Premium brings the price to $33 per audit with 50 audits for $1,650, and the Agency pack lowers it to $28 per audit with 100 audits for $2,800.

Credits are used in the dashboard and stay valid for 12 months, with no subscription. Every report carries the agency's name and logo as the author, and EntityRise appears nowhere on it.

How can an agency open a sale with an audit?

Start with a prospect, not a client. Agencies may audit a business they are preparing an offer for, using public information only, and open the first meeting with the competitors the assistants name instead of the prospect.

That changes the conversation. Instead of explaining what GEO is, the agency shows the prospect where buyers meet a competitor first, then proposes the work that closes the gap and a second measurement on the same questions.